Peec AI vs Rankscale vs Goodie Compared.

Peec AI vs Rankscale vs Goodie is the shortlist a marketing leader lands on once Profound, Scrunch and Otterly.ai stop being the only names that come up in an AI visibility tool search. All three are newer specialist platforms that track how often a brand gets named across ChatGPT, Perplexity, Gemini and the rest, aimed at three quite different budgets and buyers. The differences that matter are what each one charges, which engines it bundles at the entry tier, and how far its "optimisation" feature actually goes. The fourth name worth putting next to them is a different shape of answer: SourceRank AI, Danish Lead Co's managed AEO programme, measures the same engines and then runs the work, which is why it is in the table below rather than treated as a separate category.

What do Peec AI, Rankscale and Goodie each track?

All three run a set of prompts against AI engines on a schedule and report whether, and how, your brand shows up in the answer. Peec AI tracks visibility, position, sentiment and share of voice against competitors daily, adds product-level SKU tracking and source analytics, and covers ChatGPT, Perplexity and Gemini on its published feature list. Rankscale tracks brand visibility, competitor benchmarking, citations and sentiment across a wide engine list that includes ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, DeepSeek and Mistral at every plan tier, plus page audits. Goodie frames itself as a full "monitor, optimise, measure" platform rather than a pure tracker, covering ChatGPT, Google AI Overviews, Perplexity, Google AI Mode and Copilot on its entry plan, with Gemini added at the next tier up.

None of this is a knock on any of the three. It is the same measurement job built by three different teams, each aimed at a different buyer.

How does pricing compare between Peec AI, Rankscale and Goodie?

Peec AI vs Rankscale vs Goodie on price is not close: Rankscale starts at $20 a month, Peec AI does not publish self-serve prices at all, and Goodie starts at $399 a month for its cheapest self-serve tier.

Ordered by engine coverage at the entry tier rather than by headline price, because an entry price on its own tells you very little about what you can actually measure.

Rankscale's Essentials tier ships with zero included credits and relies on pay-as-you-go top-ups, so the real starting cost for a usable monthly volume sits closer to its $99 Pro tier, which unlocks 1,200 credits, up to 4,800 tracked AI engine answers, 10 brand dashboards and 50 page audits a month. Goodie's $399 Core plan is the most expensive entry point of the three but the most transparent: the price, prompt count (100), and monthly optimisation action quota (10) are all published, with no need to contact sales for a first quote. Peec AI is the outlier on transparency: its own pricing page names four tiers and lists the features each unlocks but does not publish a single number, so budgeting against it means a sales call before you know what it costs.

Which AI engines does each platform cover at scale?

Rankscale covers the broadest engine list of the three at every tier, including ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, DeepSeek and Mistral, with more available, none of it gated behind a higher plan. Goodie adds engines as you move up: its Core plan covers five (ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot), Pro adds Gemini, Alexa and an engine it calls Sparky for eight total, and Enterprise extends to twelve, including Claude, Meta AI, DeepSeek and Grok. Peec AI's own site names ChatGPT, Perplexity and Gemini explicitly; Claude and other engines are not listed on its public pages, so confirm current coverage directly with Peec before assuming parity with the other two.

If your buyers concentrate on ChatGPT and Perplexity, any of the three covers that at its cheapest tier. If Claude or Copilot matters for your category, Rankscale bundles both from $20 a month; Goodie requires its $999 Pro tier or higher for Copilot alongside Gemini-class coverage, and Peec AI's own page does not confirm either.

What does "optimisation" mean on these platforms, and does it fix a low citation rate?

Not in the sense of executing the fix. Peec AI's "agent-generated actions" and gap analysis, Rankscale's page audits, and Goodie's fixed monthly quota of "optimisation actions" all point you toward changes worth making, but none of the three contacts a review site, pitches a directory listing, or builds the third-party citation an AI engine treats as corroboration. That is the same execution gap that shows up across this whole category of tool: a dashboard reports the number and often diagnoses part of the cause, but closing it still takes on-site entity and schema work plus off-site citation building a self-serve platform was never built to run. A free AI readiness score is a fast way to see where your own site stands before you commit a monthly budget to tracking that number.

The fuller breakdown of running software yourself versus handing the managed AEO programme to a team that executes covers this distinction in more depth, and applies just as much to Peec AI, Rankscale and Goodie as it did to the platforms compared before them.

Which one fits a self-serve marketer versus an agency or enterprise team?

Rankscale's $20 to $99 range and unlimited search terms make it the natural pick for a single in-house marketer who wants broad engine coverage without an enterprise contract. Goodie's separate Agency plans, starting at $350 a month for 10 "pitch workspaces," target agencies pitching AEO services to their own clients rather than a single brand tracking itself. Peec AI's tier names, Starter through Enterprise with SSO and role-based permissions at the top, point toward mid-market and enterprise marketing teams that expect a sales conversation before signing, which matches its lack of public self-serve pricing.

How should a B2B team choose between Peec AI vs Rankscale vs Goodie?

1. 1. Get your baseline citation rate first. A free AI readiness score, followed by the AI Visibility Audit, establishes the real citation-rate baseline across engines before any monthly tracking budget gets committed.
2. 2. List the engines your buyers actually use. Pull this from your own analytics, not a guess, then check it against each platform's entry-tier engine list specifically, since Goodie and Peec AI both reserve some engines for higher tiers.
3. 3. Decide whether you need a number or a fix. If your team has content, schema and outreach capacity to act on what the dashboard shows, any of the three works as the measurement layer. If that execution capacity does not exist, a managed AEO programme closes the gap none of these tools were built to close.
4. 4. Price the tier you will actually use, not the entry tier. Rankscale's usable tier starts at $99, Goodie's at $399, and Peec AI requires a sales call before you know the number at all, so budget against that reality rather than the headline entry price.

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